parade.

I hope I continue to find companies that excite me with a simplicity that's quickly becoming uncommon. Parade is such a pleasant addition to my list:

"luxuriously soft, pure & playful baby and toddler clothing:
parade organics supports responsible fair-trade practices and uses only
100% organically grown cotton and sustainable materials."

Available in both playful and pure styles, each order is now being delivered in cheerful 5x7 in. canvas bags! All the good ones seem to come from Canada.

via Modeco Kids.